5 - Definitions

Pageviews

GA definition: The total number of pages viewed. Repeated views of a single page are counted.

A pageview is simply a viewed page.

Unique Pageviews

GA definition: The number of visits during which one or more of these pages was viewed.

A unique pageview aggregates pageviews that are generated by the same user during the same half-hour session.

Average time on page

GA definition: The average amount of time visitors spent viewing a page or set of pages.

Bounce Rate

Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors.

% Exit

GA definition: %Exit is (number of exits) / (number of pageviews) for the page or set of pages. It indicates how often users exit from that page or set of pages when they view the page(s).